The context
We were challenged to devise a comprehensive communications plan to remove the stigma associated with the use of dating services. Our proposal should not only convince singles to use dating services to widen their social circle, but also make it a cool thing to do.

 

Our solution 

To change the notion that dating services are only reserved for the desperate single by steering away from marketing dating apps as a tool solely for pursuing love interests, but rather as a platform to widen social circles; because simple probability tells us that meeting more people increases the likelihood of finding the one. 

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My role

Successfully delivered a full-fledged communication plan within 12 hours, and I was selected by team vote to pitch our idea to the panel of judges.