The context

My team emerged as champions against 35 other teams at Pitch It! 2018, a tertiary-wide integrated marketing campaign competition organised by NUS Communications and New Media Society in partnership with FRANK by OCBC and GOVT.

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The challenge was, “How might we improve the OCBC Pay Anyone app to make it more inclusive and easily adopted?”

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Our solution

To help our millennial audience realise the benefits of the OCBC Pay Anyone app through the persuasive power of self-reflection rather than following the market convention of promoting banking apps and products in a blatant, product-centric manner. 

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My role 

I contributed actively by conducting research, ideating, designing all campaign assets, crafting the presentation deck, and delivering the pitch. ​