The context

We were tasked by the Republic of Singapore Navy to develop a unique publicity campaign to increase the awareness of the Navy @ Vivo event and to drive the interest of the public to attend the event.

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Navy@Vivo is a regular community outreach event for the Singapore Navy to communicate its relevance and to occupy public mind space on its mission and capabilities.

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Our solution

'Sea up close' uses wordplay to suggest that the Navy @ Vivo event "brings the sea to land", serving to entice our audience, families with young children and Gen Z youths, to come and witness the Navy servicemen at work and the Navy assets up close at the event. 

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My role 

​I was heavily involved in conducting primary research, ideating, designing the mock-ups, formulating the presentation deck, and participated in all client meetings.