Campaign summary video
"Families Try The Money Talks Kit" video
MONEY TALKS
Nanyang Technological University
The context
Money Talks, a childhood financial education campaign, was launched in January 2021 to inspire Singaporean parents with children aged 6 to 12 years to make frequent money conversations an integral part of family life.
Our solution
Grounded on 3 simple pillars – Save, Spend, Share – Money Talks effectively curated solutions for childhood financial education in ways that were digestible, vibrant, and attractive.
In contrast to activity-centric solutions, our focus on leveraging everyday moments also struck a chord with busy dual-income families.
My role
As research & strategy lead and key spokesperson across all media opportunities and partnership/sponsorship pitches, I played an integral role in securing 16 media features, over S$10K in grant support, and notable partnerships. I was also heavily involved in copywriting and designing our campaign collaterals.