The context

With the challenge to propose and execute a month-long social media marketing campaign, my team & I decided to leverage Facebook and Instagram to remind Singaporean tertiary students that there is more to life than academic success; a topic of pressing relevance in a country known for its ceaseless bustle and grind. 

​

My role

I led my team and also took on the role of a creative director, designing and overseeing all visual content. I was also the main contact representative, responsible for liaising and interviewing influencers such as national athletes Danny Yeo and Dipna Lim Prasad, as well as Singaporean actor Tay Ying, among others. 

​

After the campaign, I also evaluated our overall campaign performance using Facebook Insights and Google Analytics, and delivered a final report fit for client consumption.