The context

The challenge was to pitch an integrated marketing communications campaign which led up to an event. 

 

My team’s pitch, centred around educating Singaporean youths on healthy media literacy habits, was chosen to be executed. 

 

We implemented pre-event publicity plans, ran the event, and conducted post-event evaluations. 

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Our solution 

To (1) educate and reinforce the permanence of our online footprint, and (2) teach our audience to discern different sources of information online by always asking themselves, "Are you sure?" while navigating the cyberspace.

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My role

I was appointed Assistant Project Head by team vote and was the main point-of-contact for all event attendees. I demonstrated leadership skills by coordinating and facilitating meetings, guiding a team of 20 throughout the event preparation process, and oversaw the event.